01
Account review
Review search terms, campaign structure, budget allocation, bidding and conversion tracking. Identify which issues need attention before adding more spend.
Draper Digital / PPC consultancy
Google Ads management
Put your Google Ads account in experienced hands. Work directly with Tristan on the structure, measurement and day-to-day decisions behind better paid search.
Book a 30-minute callHow I can help
Scope agreed around your goals02
Campaign planning & builds
Plan Search, Shopping and Performance Max around your products, margins and customer intent. Align ads and landing pages with the action you want people to take.
03
Ongoing optimisation
Review performance in context, including conversion lag and the quality of the outcomes. Make deliberate changes to targeting, creative and budgets.
04
Reporting that supports decisions
Connect account metrics with business questions. Explain what changed, what the evidence shows and what to test next.
The approach
Start with the business.
Then the account.
A useful Google Ads review starts with how the business makes money. Revenue targets, contribution margins and lead quality should shape the account, rather than chasing the cheapest clicks. I combine hands-on PPC experience with AI-assisted analysis and quality checks to investigate the details and make informed decisions.
Explore the other PPC services or read more about Tristan.
Before we talk
Common questions
Can you review an existing Google Ads account?
Yes. An account review can establish the current setup, identify wasted spend or measurement gaps and prioritise the next steps. The scope depends on the account and your goals.
Do you work on Shopping and Performance Max?
Yes. The right mix depends on the product, feed quality, tracking and available evidence. Search, Shopping, Display and Performance Max are considered within the wider plan.
What budget do you usually work with?
Draper Digital typically works with brands spending £5,000–£200,000+ per month on paid media. Book a conversation to discuss your setup and whether the scope is a fit.
Can you guarantee a lower CPA?
No responsible campaign plan can guarantee a particular result. Auction conditions, demand, tracking, creative and your offer all matter. The aim is a clear process for improving the account and testing what works.