Measure
ROAS calculator
See what your ad spend returns, with CPA and order value alongside it.
The paid media workbench
Free PPC tools.
Better decisions.
Less time in spreadsheets. More clarity on what to do next. Practical calculators and campaign builders from Draper Digital.
7 useful toolsNo signupWorks in your browser
Choose your next job
Free tools for everyday PPC Plan
Break-even ROAS calculator
Find your minimum return and the most you can afford to pay for a sale.
Plan
PPC budget calculator
Turn a budget, CPC and conversion rate into a practical campaign forecast.
Manage
Budget pacing calculator
Spot overspend early and see what is left to spend each day.
Build
UTM campaign URL builder
Create clean campaign links for more consistent acquisition reporting.
Build
Keyword match type tool
Wrap, tidy and deduplicate keywords for your next campaign build.
Build
Google Ads copy checker
Check character limits, spot duplicates and preview your search ad copy.
Start with the right question
Before the next
pound goes out.
Planning a campaign?
Use the budget calculator to test assumptions, then check whether the expected return clears your break-even target.
Building or reviewing an account?
Format keywords, check search ad copy and label your campaign links. Once live, use pacing and ROAS to keep the numbers in perspective.
These tools work with the inputs you provide. They do not connect to ad accounts or retrieve live performance data.