01
Account & measurement review
Check the campaign setup and the conversion events used to judge success. Separate reporting problems from delivery and creative problems.
Draper Digital / PPC consultancy
Paid social management
Give your paid social campaigns a clear direction. Bring the audience, offer, creative and measurement together around the outcomes your business needs.
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Scope agreed around your goals02
Audience & campaign strategy
Choose campaign objectives, targeting and budget allocations that suit your customer journey. Give each campaign a clear role.
03
Creative testing
Build a testing plan around distinct messages, formats and offers. Use the results to decide what to iterate, rather than changing every variable at once.
04
Optimisation & reporting
Review delivery, costs, conversion quality and creative performance together. Share the practical next steps behind the headline numbers.
The approach
Start with the business.
Then the account.
Paid social depends on more than an audience setting. A strong offer and useful creative need a landing page and conversion journey that can deliver. I use campaign data to connect those pieces, with AI-assisted analysis supporting the review process.
Explore the other PPC services or read more about Tristan.
Before we talk
Common questions
Which platforms does this cover?
This service focuses on Facebook and Instagram. LinkedIn Ads has its own service page because B2B targeting, lead handling and sales cycles need a different approach.
Do you produce the creative?
Creative requirements and production responsibilities are agreed during scoping. The campaign plan can identify the messages, formats and variants needed for a useful test.
How do you judge lead quality?
Where data is available, connect leads to qualified opportunities or sales. Cost per lead alone can be misleading when enquiries differ in value.
Can you work alongside an existing team?
The role can be scoped around the support you need, including strategy, account management and working with the people responsible for your website and creative.